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Ticket Tailor Winning the pillow fight for market share
2025
Client
Ticket Tailor
Service
Campaign
Industry
Technology
As the second largest ticketing platform in the UK, Ticket Tailor wanted to take the fight for market share to Eventbrite. So, to win attention, we built Own It – a bold creative platform built from more than three years of interviewing their customers for our very own Creator Series.

Brief

Using contrast as our storytelling device, we launched Peace and Pillow Fights – a chaotic over-90s pillow fight set against the calm of a Ticket Tailor event creator. This playful clash dramatised the platform’s benefits with unforgettable humour, helping Ticket Tailor secure to 50% of the UK market.

Strategy

Deliverable
Using contrast as our storytelling device, we launched Peace and Pillow Fights – a chaotic over-90s pillow fight set against the calm of a Ticket Tailor event creator. This playful clash dramatised the platform’s benefits with unforgettable humour, helping Ticket Tailor secure to 50% of the UK market.
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