Let London know the HYROX EMEA Championships are here with a connected brand journey that builds awareness and gets the community buzzing on the road to the HYROX World Championships.

A suite of headline-driven ads delivered awareness for the EMEA Champs, the HYROX brand, its partners and products. Built around the campaign narrative The Future Favours the Fast, we told three stories: the speed of the EMEA race, the world’s fastest-growing sport, and a shared HYROX identity where everyone has their own version of fast. We pulled this off through guerrilla-style projections across iconic London landmarks – Marble Arch, Tate Modern and County Hall (1 planned, 3 delivered) – and used strategically placed ads in train stations and airports, including 40 digital screens across Gatwick and Stansted to deliver a strong HYROX brand presence across London.