Create a campaign that demands a socially-led, creator-driven approach that's thought-provoking and lighthearted.
Brief
We tapped into a more human response by moving beyond standard vox pops – using cinematic techniques and an elevated aesthetic to create social, conversationally-led content.
Strategy
Deliverable
We tapped into a more human response by moving beyond standard vox pops – using cinematic techniques and an elevated aesthetic to create social, conversationally-led content.
