Boost app downloads among rugby fans by encouraging them to participate in a gamified Six Nations themed campaign.
Brief
We turned Rugby influencers into pub nation leaders by creating playful narratives that lived across social, DOOH and pubs to drive sign-ups and spark fan rivalry.
Strategy
Deliverable
Creative + Production
We turned Rugby influencers into pub nation leaders by creating playful narratives that lived across social, DOOH and pubs to drive sign-ups and spark fan rivalry.
