MiXR Pub Nations
2024
Client
MiXR
Service
Production
Industry
Tech
Boost app downloads among rugby fans by encouraging them to participate in a gamified Six Nations themed campaign.

Brief

We turned Rugby influencers into pub nation leaders by creating playful narratives that lived across social, DOOH and pubs to drive sign-ups and spark fan rivalry.

Strategy

Deliverable
Creative + Production
We turned Rugby influencers into pub nation leaders by creating playful narratives that lived across social, DOOH and pubs to drive sign-ups and spark fan rivalry.
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