To resonate with Gen Z, Voxi asked us to refresh their social ads by turning traditional attention-grabbing techniques upside down.

We filmed five high-quality, 10-second social ads in a single day at the same location, transforming each set with different styling to keep the content fresh.Using over 20 talent across the scenes, we created fast-paced, fun, and technically slick videos designed to grab attention instantly. Alongside the videos, we captured 20+ campaign stills, which were used across VOXI and Unidays socials, websites, and other student-focused channels to reinforce the message and maintain visual consistency.