Uber

Uber Night Shift Campaign

Brief

Uber commissioned the centrepiece film for The Night Shift, a campaign launching 23 October 2026 and building to Sunday the 25th, when the clocks go back. The extra hour most Londoners spend in bed is an extra hour on shift for thousands of night workers.

Strategy

Create a cinematic portrait of London and Manchester after dark, following three night workers as they keep the cities moving. Through almost voyeuristic, intimate observation, rich sound and poetic voiceover, the film finds beauty in the unseen labour of night shift workers, revealing the people preparing, cleaning and keeping watch while the rest of the city sleeps.

Results

2M

Impressions

1K+ Hrs

Watch time

2 Week

Turnaround time