As a fast-growing social agency, Buddy needed a brand identity that matched their credibility, creativity, ambition and Cornish edge.

In our discovery workshop, we uncovered the tension at the heart of the agency – disciplined, data-driven rigour meeting mischievous, cheeky creativity.

We shaped this into a core strategic idea of Measured Mischief, balancing clever thinking with fun execution. And we built a bold and flexible system that drew inspiration from Cornwall to create a visual and verbal identity that feels mature and playful at the same time.