BST brings together some of the world's most iconic artists in one of London's most iconic locations. So we saw that the opportunity was to capture the scale and atmosphere of these performances – giving each show its own sense of occasion and bringing the entire festival together under a consistent and tidy little narrative.We developed a unified storytelling framework built around three content pillars – iconic performances, iconic location and iconic moments. This gave our team a clear creative direction across every show day, helping us capture to consistently capture the festivals most important moments and post stories pretty much as soon as they happened.

Tell the story of BST Hyde Park through photography and video. The challenge is delivering high-quality content quickly, across multiple show days, platforms and sponsors.