AEG Presents

All Points East

Brief

Tell the story of All Points East through photography and video, capturing the energy and atmosphere of each show day. Deliver high-quality content in real time, while producing films to promote future festivals and partner brands.

Strategy

We developed a storytelling concept called 'Access All Areas', which was designed to capture literally every perspective – artists, audience, partners, security – everyone.From the main stage to backstage and the wider festival experience, we wanted to tell the stories that happen across the entire event, giving people a closer look at what it's actually like.For the production team, we also followed a four-hour content turnaround – which allowed us to capture, edit and publish stories while they were still happening.

Results

39M

Total impressions

19K

Follower increase

500%

Impressions, year on year

Sound + fullscreen
Sound + fullscreen
Sound + fullscreen
Video left
Sound + fullscreen