Reading and Leeds 24/25

Reading and Leeds Festivals – two iconic music festivals that have been rocking since 1955 – needed a creative partner to handle social coverage for both festivals, running at the same time, without a hitch. It meant careful coordination and a large crew spread across the two events.

We built a flexible, social-first framework that could change each year, by using audience insights and performance data to shape what we capture and when. Our role was to act as an embedded extension of the marketing team. So, by focusing on the artists, moments and behaviours most likely to resonate online, we turned each festival into a live content engine. Then, instead of just documenting the event, we try to immerse the digital audiences in it by capturing and sharing big culture moments as they’re happening.